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Problem
Create a unique noise about a brand experience for Heineken, one of the biggest beer tycoons, is implementing the "Drop the C" plan, striving to reduce CO2 emissions.
Insight
Almost the entire global population (99%) breathes air that exceeds WHO air quality limits, and threatens their health.
Solution
Raising customer awareness, thatHauneken beer is made from renewable energy
Creative
Idea


Executions




Video

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