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Problem
People trying whisky, always focus on the first sip.
Insight
All whiskey experts agree that first impressions are the most important to get a good taste of whisky
Solution
The first sip of magical Glengoyne -show people that in the first sip of whisky, they will feel the taste of Scotland with a long tradition
Creative
Idea
Showing students that "microwave-ready food" is an easy and quick way to have a delicious dinner.
Showing it in a fun and "student" language.

Social
Media
Where to find the target group aimed at students?
- Online!
Instagram & Facebook - Promoted content in the style of "student" notes.
Posts of the type
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what you choose, this or that
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feel the taste of "home" food
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a bit of "mom's dinner" while studying
Conspicuous, youthful, loose-fitting posts
promoted content in the style of "student" notes
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Video

New
Packaging
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Add the QR code to the packages.
After scanning, the VR effect would show with the recipe what can be made "extra" from this dish.
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Young people are very interested in companies that use new technologies.
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