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Problem

Create a unique noise about a brand experience for Heineken, one of the biggest beer tycoons, is implementing the "Drop the C" plan, striving to reduce CO2 emissions.

Insight

Almost the entire global population (99%) breathes air that exceeds WHO air quality limits, and threatens their health.

Solution

Raising customer awareness, thatHauneken beer is made from renewable energy

Creative 
Idea 

Executions  

Video

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