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Problem

Students don't have time to cook. 

Insight

A record number of students enrolled at Scottish HEIs in 2020-21: an increase from last year of 8.6% (+22,385) to 282,875

Solution

Show the product as something that will make life easier for students.

Creative 
Idea 

Showing students that "microwave-ready food" is an easy and quick way to have a delicious dinner.
Showing it in a fun and "student" language.

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Social
Media 

Where to find the target group aimed at students?
- Online!

Instagram & Facebook - Promoted content in the style of "student" notes.

 

Posts of the type

  • what you choose, this or that

  • feel the taste of "home" food

  • a bit of "mom's dinner" while studying

 

Conspicuous, youthful, loose-fitting posts

promoted content in the style of "student" notes

Projekt bez tytułu (5).png
#make it easier.png

Video

New
Packaging

  • Add the QR code to the packages.
    After scanning, the VR effect would show with the recipe what can be made "extra" from this dish.
     

  • Young people are very interested in companies that use new technologies.

#MAKE IT EASIER (1).png
#make it easier (2).png

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