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Problem
Students don't have time to cook.
Insight
A record number of students enrolled at Scottish HEIs in 2020-21: an increase from last year of 8.6% (+22,385) to 282,875
Solution
Show the product as something that will make life easier for students.
Creative
Idea
Showing students that "microwave-ready food" is an easy and quick way to have a delicious dinner.
Showing it in a fun and "student" language.

Social
Media
Where to find the target group aimed at students?
- Online!
Instagram & Facebook - Promoted content in the style of "student" notes.
Posts of the type
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what you choose, this or that
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feel the taste of "home" food
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a bit of "mom's dinner" while studying
Conspicuous, youthful, loose-fitting posts
promoted content in the style of "student" notes
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Video

New
Packaging
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Add the QR code to the packages.
After scanning, the VR effect would show with the recipe what can be made "extra" from this dish.
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Young people are very interested in companies that use new technologies.
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