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Students don't have time to cook.
A record number of students enrolled at Scottish HEIs in 2020-21: an increase from last year of 8.6% (+22,385) to 282,875
Show the product as something that will make life easier for students.
Showing students that "microwave-ready food" is an easy and quick way to have a delicious dinner.
Showing it in a fun and "student" language.
Where to find the target group aimed at students?
Instagram & Facebook - Promoted content in the style of "student" notes.
Posts of the type
what you choose, this or that
feel the taste of "home" food
a bit of "mom's dinner" while studying
Conspicuous, youthful, loose-fitting posts
promoted content in the style of "student" notes
Add the QR code to the packages.
After scanning, the VR effect would show with the recipe what can be made "extra" from this dish.
Young people are very interested in companies that use new technologies.
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